bm-bm services: campaign analysis

John Wanamaker, a much respected United States merchant, religious leader and political figure, and considered the father of modern advertising, famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

With e-marketing all your activities are trackable, from e-mail and e-newsletter campaigns to paid search. So you'll learn more about where your visitors come from and how they interact with your website. You'll get the information you need to change target, write better ads and email, and create higher-converting websites.

Part of that analysis is through Google Analytics, a free tool that helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

It's easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.