bm-bm services: paid search

Search Engine Optimisation (SEO) and Pay Per Click (PPC) now accounts for 57% of online marketing spend. Everyone is doing it! But sadly, often not very well.

The copy contained in a paid search advert needs to do more than entice the searcher into clicking it. It is a final chance to prevent irrelevant searchers from clicking and costing you money.

So, you need to make your advert stand out and be specific. And have multiple adverts to attract different types of buyer.

This both encourages potentials to click on your advert and also makes it less likely irrelevant searchers will bother to click. So you achieve higher conversions through highly qualified, targeted traffic.

And ensuring you point visitors to the right place on your website will provide them with a better customer experience.

bm-bm provide a full paid search (PPC) service:

• Setting Objectives - deciding what kind of results would be best: generating leads, increasing traffic or conversion to sales? And what ROI you are expecting.
   

• Selecting Keywords - utterly central to a successful search campaign. It doesn't matter how good the ads are if your audience is not searching on those terms.
   

• Developing Ads - clear headlines, benefits and calls-to-action will improve traffic of the right type of people.
   

• Creating Destinations - don’t risk customer alienation and traffic drop-off because of too many obstacles to the action promised in the ad. Create different landing zones for different ads.
   

• Tracking Results and Optimizing Again - use Google Analytics to show you how people found your site, how they explored it, and how you can enhance their visitor experience.

Coming soon - my free guide to PPC.